12/11/2023 0 Comments Beyond vangoPerhaps if there were more ways to interact, such as motion sensor-triggered activities that compelled viewers to involve themselves with the many masterpieces displayed, there would be a greater sense of appreciation of the artist’s significance. It is also easy to experience "Beyond Van Gogh" as quick social-media clout. It is easy to experience this exhibit quickly, without recognizing the significance behind Van Gogh. Photo by Ashley-Anna Aboreden In today’s world of real-time news and instant gratification, long paragraphs of information are rarely read, and works of art are barely digested. "What we’re looking at is the painting as the jewel, but really, we believe that we are creating a dialogue, and we are able to immerse people in the painting: If you were in the painting, where would you be, and what would it be? That’s our intention.” But I think we did that out of respect and mainly out of the idea where we think we stepped beyond the canvas," Grenier-Cartier says. The most gratifying aspect of this experience is the ability to stand inside a Van Gogh masterpiece and feel part of the painting as the colors move around you and sounds transport you.īut can this truly be said to be an interactive experience? Sometimes just one work is projected other times it's a group of paintings, as in moments that are filled with multiple self-portraits. In this massive space, ambient music plays as viewers behold digitized movements of Van Gogh’s works projected onto the walls and floors. Reading and slowly traipsing through this section makes all the difference when you enter the exhibition's next and final room. Feelings go from the desire to snap a cute photo to understanding the deep pain that pervaded the artist's short life.Įmpty gold frames are hung between the projected texts. They may seem like just another photo op, but perhaps these frames reflect, as described in the text, how Van Gogh’s art was created by his trauma. Ahead is a long, winding room wherein the artist's life and career are presented in textual detail. On the door is a self-portrait of Van Gogh, moving between brushstrokes and muted colors, as if inviting the visitor into his mind. Photo by Ashley-Anna Aboreden Then suddenly everything shifts, and viewers find themselves in a dark room with a projection on a single doorway - an introduction to what lies beyond. The famed Starry Night suffocates the small space, with mirrors and flashy neon signs leading the way. Large installations of the works decorate the room, and a faux-fur re-creation of Van Gogh’s "Irises" lines the wall - making it an influencer’s ideal photo op.Īfter everyone has snapped a selfie or 20, visitors move through another hall themed to another recognizable piece. The exhibit begins with a room full of references to the artist’s well-known "Sunflowers" series. (The current exhibit is not to be confused with another Van Gogh-centered "immersive experience," "Van Gogh: The Immersive Experience," which has announced its arrival this summer.) It is an immersive experience that takes its viewers through projections of 300 of the Dutch master's works. "Beyond Van Gogh: An Immersive Experience," created by Montreal-based Normal Studios, makes its world premiere today, April 15, at Ice Palace Studios in downtown Miami. "You can’t really pretend that you can replace a painting. “Well, we’re not a museum," Sebastian Grenier-Cartier, CEO of Normal Studios, says succinctly. Through digital art, projectors, and motion detectors, immersive experiences have taken over the modern art world.īut what happens when you mix this format with world-renowned artists of the past - say, Vincent van Gogh? One no longer needs to visit world-class museums to experience creativity firsthand. In recent years, art has taken on new platforms that reach an audience greater than fancy travelers, snobby critics, and art nerds.
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